STRAIGHT OUTTA HOME ENTERTAINMENT MARKETING
We are Product Managers in the Film Marketing Team in the Home Entertainment department here at Universal Pictures UK. We release all films for Universal and Paramount Pictures on Blu-Ray, DVD and 4K UHD. We are here to tell you about our roles and what a day in the life of a marketeer in our division looks like.
Our jobs are very varied and no two days are the same!
Each member of the team is allocated titles for the year and oversees every aspect of their releases. This is everything from forecasting sales, looking after the financials and designing the packaging, to devising a media plan and coming up with attention-grabbing in-store set-up.
This means we get to work on all marketing aspects (product, price, promotion and place), which is a great way to develop our skills and experience.
Another key element of our roles is stakeholder management. We work closely with our LA Head Office and Paramount’s International Team, as well as our counterparts in the Theatrical and Digital divisions. We also get to work with first class agencies which help us with the media, social, PR and creative elements of our campaigns.
But it’s not all work over here! We are very lucky to be invited to premieres and comedy shows, watch films way before they release in cinemas and be part of cool PR events. In the past year, we have organised the first “Pugs and Parents” screening programme for the release of The Secret Life of Pets (which had its own “Pet-miere” in Leicester Square), we escaped a bunker for the release of 10 Cloverfield Lane thanks to our collaboration with Escape Rooms, and we had the chance to play with the real props from the Warcraft film at a release event in one of London’s most popular gaming pubs.
A highlight of our year is the BASE* Awards event where we celebrate the industry’s best campaigns and initiatives of the year. This year we took home a fantastic 6 awards, including 2 of the 3 film campaigns of the year prizes.
If you want to know more about Home Entertainment please contact us directly or talk to our HR department.
Lucia and Emily
*BASE – British Association for Screen Entertainment